Wednesday, March 4, 2009

have you seen this? - the girl effect-

Wondering if anyones seen this. Its a program created and backed by a huge corporation you might be very familiar with... aka this vid is really well done and moving. Anyways, watch it:

So. Intriguing yes? Now if you click this link it will take you to the youtube girleffect user youtube place.. if you scroll down and read the left hand column you'll notice something interesting:

WHY GIRLS? Because when adolescent girls in the developing world have a chance, they can be the most powerful force of change for themselves, their families, communities and nations. But while those 600 million girls are the most likely agents of change, they are invisible to their societies and the world. So what can you do about that? Get yourself seen, whether you're a girl or just believe in girls. Tell us when your voice is posted, and we'll add it here. If you're ready to learn and do more, head over to

(Nike Foundation created this page to help this movement along; opinions expressed here aren't necessarily ours. As a private foundation, Nike Foundation does not participate in lobbying activities and cannot host discussions of legislation on this page. We may remove any postings at our discretion.)

NIKE! NIKE FOUNDATION!! Thats the corporaion. Strange don'tchya THINK. Nike who had once/does still(?not sure?) operate sweatshops..

Ok so. Me personally. I dont know what to believe. Should I be critical of the fact that this campaign is being launched by Nike? Or should I accept that they are making an effort to create change. I mean this video is pretty powerful. What is a person to think.

Should I commend them for their efforts?
Should I?
Should I... "Just Do It" ??? Hahahahaha

1 comment:

ariane said...

I feel like corporations are always trying to improve their reputations by helping/donating to charities/organizations like this one (ex. gap and red). Whatever the motives I guess it's good. That is a really interesting concept though, and it has a great video. I wonder how they do it. Perhaps I will check it out.